The Effects of Guerrilla Marketing in Small and Medium-Sized Enterprises in Metro Manila, Philippines

In the 21st Century, businesses have maximized opportunities of media advertising to communicate their products and services customers. As time progressed, firms preferred applying traditional strategies clients' advertisements, such as celebrity endorsements, telemarketing, print media. Small medium-sized enterprises, or SMEs, a significant role in most economies. With these having several employees below certain threshold limited budget, some SMEs set themselves apart from competitors by using unique creative commonly called Guerrilla Marketing. Through mixed-method approach, researchers determined effects Marketing on Medium-sized Enterprises Metro Manila. The deployed questionnaires 385 respondents an online interview with 13 employees. results this study shall contribute body knowledge businesses, more particularly whether it is beneficial for them adopt marketing strategies.